Introducing Unreal Pink
BSWANKY Proudly introduces Unreal Pink…our Brand Partnership with the NBCF.
The National Breast Cancer Foundation’s mission is to provide help and inspire hope to those affected by breast cancer through early detection, education, and support services. At BSWANKY we are committed to supporting all transformational women.
10% of all sales proceeds are donated directly to the NBCF.
(opens in a new window)
I gave to pink, the nerve of the red, a neon pink, an unreal pink.– Elsa Schiaparelli
What may have simply been a dynamic, unconventional fashion designer mixing colors to create an unreal pink, to us seems to represent the very plight of women diagnosed with breast cancer. On xrays cancer is represented in red. In chemotherapy the drug is often coined the “red devil.” To us, Unreal Pink represents the unreal courage and unreal strength these women possess in their struggle and battle with the disease. We wanted to honor these women and those who support them with their own line of symbolic leather goods.