After moving to Sarasota from Main Line of Philadelphia six years ago, I made a home for myself and my family on the Suncoast. While working as an interior designer, a business I had twenty-six years, a colleague exposed me to the disturbing reality behind the United States garment industry. I decided to take a risk and make a difference by improving the lives of women in the industry and changing the way goods are manufactured in America.
Shortly after, I launched my business, BSWANKY, with a mission to B The Difference — giving women opportunity to create handbags through ethical practices and become involved in the very design of the luxury accessories.
BSWANKY handbags are proudly designed and happily handcrafted out of our Sarasota atelier, where my team and I are committed to providing an atmosphere of ongoing learning with a supportive celebrated culture centered around the Kaizen philosophy of constant improvement. By creating transformational luxury works of art, I aim to contribute to a global effort to revolutionize the fashion industry right here in Sarasota by elevating women one iconic handbag at a time!
I learned about BSWANKY from a friend. I've been here for 2.5 years. We have a great team now. We are in constant development. Together we find solutions to tasks and rejoice at the results achieved. We are inspired when our customers are satisfied. Not only do we work together, we have dinners together and we just hang out and enjoy a great meal too. BSWANKY is very different from my previous places of work, in that it is not just "money is made" here, it is a company with a philosophy of friendly attitude towards people, both about employees, customers, and everyone who comes here.
We have the opportunity to realize our talents here. I take great pleasure in every job well done. For me, the best bag is the one that is impeccably made. I am grateful for this time and place, grateful to Gretchen for her attitude towards us (as many “thanks” as I heard during my work here, I probably have not heard in my entire previous life), meetings in the morning with joy and hugs, gifts (bags, gift certificates to restaurants and shops) I am grateful for those who working here, and I wish prosperity to BSWANKY, our clients, and all people!
Having sharpened my stilettos for 20 years in the Italian luxury fashion industry, where I built a reputation as a strategic marketing pioneer, I had no intention of getting back into fashion … until I met Gretchen Bauer and BSWANKY and felt like I was back in Italy at Gucci!
I may not wrestle pythons, but I did lead the worldwide marketing team for the relaunch of the Gucci brand in the 90s, one of the most successful brand relaunches in fashion history, spearheading a novel marketing approach based on internationally-shared customer values and lifestyle habits and a revolutionary media campaign focused on jet-setting travelers. At Prada we streamlined our marketing and forged new creative paths, like the first fashion Cover Wrap on the International Herald Tribune, which fortified Prada’s brand leadership. And, being stubborn by nature, I refused to allow limited budgets to get in the way of creating high-impact visibility for my clients as owner of the top independent fashion marketing consultancy in Milan, working my media relationships to find a way.
And yet, even with all that glamour, I still felt there was something missing, something meaningful. I moved to Florida to be closer to my mother and teach Emotional Intelligence to children but found myself out of a job with Covid. A wonderful parent referred me to BSWANKY, a true luxury brand with authentic soul. I’m so proud of the core values of being the difference and elevating women that this company lives and breathes every day, through our artisans, our customers, and our charity partners. That just puts an extra sparkle in my eyes!
At BSWANKY, I have the opportunity to enhance my knowledge, skills and attitude, also to explore my expertise. BSWANKY offers me a stable and positive atmosphere and inspired me to enhance, and therefore to work. There is a culture for betterment of all parties concerned. My favorite thing about my job is the opportunity to work alongside my colleagues, who are always super motivated and inspire me. The Katherine Tote bag is my favorite. I have a lot of preference for this model because I designed it and worked hard to made it perfect, which made me feel proud of my job.
I am an accomplished business professional with over 20 years of operational management experience that I gained from building a successful multi-million-dollar IT company that sold in 2019. I have a deep passion for building iconic businesses based on core values and an outstanding team culture. I am excited to work on BSWANKY's amazing journey of elevating women one iconic handbag at a time!
A Native of Florida, my family and I settled into the Lakewood Ranch area 5 years ago and fell in love with the opportunities Sarasota has to offer, Golf, Sun, and Surf. My passions are empowering women and giving back through philanthropy.
I first learned about BSWANKY at a Designing Daughters event a few years ago. Gretchen and her team designed the most beautiful Red Bag as an auction item. After getting outbid that night I remember saying to myself “I will own a BSWANKY one day.” I am a big believer in manifesting and working towards having what you want in this world. As BSWANKY started becoming a staple in Sarasota our paths continued to cross, there are no coincidences in this life, people come into your world for a reason.
Fast forward to this past year Gretchen reached out to me about becoming a Brand Ambassador for BSWANKY, I was humbled and honored to be a part of a brand that is making a difference by improving the lives of women in the industry.
In continuing to grow and evolve with the BSWANKY brand I am now proud to be working alongside these amazing women who proudly are making these bags right here in Sarasota. Let us connect and make your “Biggest Dream Bag” a possibility, the sky’s the limit with the BSWANKY brand. “Buy the bag girl, it will change your world.” B the Difference and make your mark!
I moved from Ohio to Florida in 2014 to make a better life for me and my son. I met Gretchen through a previous colleague in 2017 after the company we worked for closed its doors and left everyone without a job. I was informed that Gretchen empowers women and helps them connect to people/places where they are meant to be. I found that to be such a truthful statement! She is definitely one of a kind and cares about being the difference in the lives of so many. It didn’t matter that we were so opposite. She saw something in me that pushed me to be a better person and harder worker. Never say you “can’t” in front of her! She will show you that you CAN.
I am a single mother to one awesome boy, Gabriel, and a foster mother to 5 more wonderful children. BSWANKY has instilled in me the true meaning of Being the Difference.
I began at BSWANKY as a marketing intern and quickly joined the team directing graphics, social media, and web content. Although born and raised in Florida, I am finishing my university degree in French Language and Literature and am headed into a Master's in French as well in North Carolina. I love that BSWANKY allows me to apply my varied skillset in writing and research to achieve excellence in fashion branding. Being part of the BSWANKY team is to me being part of a community that elevates women, helping them realize their skills and passions.