Born of a Vision
BSWANKY was established in 2016 by visionary Gretchen Bauer. A designer by trade, When it came to her attention in 2016 that there was an undervalued workforce in the United States garment industry, Gretchen Bauer decided to B The Difference by partnering with a gifted group of immigrant artisan women in San Antonio, Texas who had left a facility with less than optimal working conditions. She purchased machinery and together they created the very first BSWANKY handbag.
On the night of our launch in November 2017, 35 handbags were purchased. Bauer knew that she had filled a void in the luxury handbag space with the iconic Sophie handbag that converted beautifully into a backpack, making this the must-have piece for the discerning client. With the distance between Texas and Florida proving challenging, Bauer transitioned from the women in San Antonio, leaving them with the machinery and well wishes to open up a one of a kind BSWANKY atelier in Sarasota in May of 2018. The amazing women from San Antonio then made the drive, not once, but twice, to train the team in Sarasota! We will always be grateful to these women who passed the torch so we may continue to create luxury accessories.
A Passionate Journey
BSWANKY continues to create luxurious products in an atmosphere where excellence and creativity are valued. We have assembled a team of incomparable artisans to design and handcraft accessories that fuse fashion and function. BSWANKY is rooted in the values-driven goal that all roads lead to being the difference, starting with our design process right here in the US. From our transformational groundbreaking designs to our giving back collections, every exquisite detail in the process of making our handbags is constructed for a higher purpose.
We design for our customers, who quickly become BSWANKY collectors. From the bold adventurer to the fast-paced executive, women deserve a stylish and functional luxury accessory. Our goal is to meticulously create a truly one of a kind work of art to be coveted by the woman who carries it. We believe our customer comes first and we welcome all feedback and suggestions.
BSWANKY is the transformational brand that represents the purpose behind the purse. We believe in Being The Difference with our celebrated workplace culture, our giving back philosophy, and truly iconic luxury accessories. We are committed to handcrafting the most exquisite heirlooms in our very own. innovative atelier in Sarasota, Florida. BSWANKY promises to sincerely consider every step of our process in the best interest of our customers and team.